India's podcasting revolution meets Partho Dasgupta's storytelling vision

India’s rich tradition of storytelling has found a modern voice in the podcasting industry, and Partho Dasgupta sees this evolution as a golden opportunity. As the former CEO of BARC India and now managing partner at Thoth Advisors, Partho Dasgupta believes that podcasts offer untapped potential for creators and brands alike. With only 12% of the Indian population currently listening to podcasts, the future promises immense growth. Partho Dasgupta points out that regional language content, relatable themes, and diverse formats can help podcasts reach new audiences and create powerful listener connections.

According to Partho Dasgupta, podcasts bring back the emotional intimacy of traditional storytelling while allowing global accessibility. As smartphones and digital platforms spread across India, audio content offers a unique, immersive experience. Whether it’s entertainment, finance, spirituality, or health, every niche finds its audience. With brands seeing success through podcast marketing and creators like Ranveer Allahabadia and Sadhguru leading the charge, podcasting is becoming a meaningful part of India’s media landscape.

Read More: https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/