A content revolution driven by Partho Dasgupta’s audio strategy

In a world overloaded with visuals, audio content is quietly making a big impact, and Partho Dasgupta believes this silent revolution is just getting started. With podcasting growing steadily in India, he sees a massive opportunity for creators, brands, and audiences. Partho Dasgupta explains that audio storytelling is personal, flexible, and deeply immersive, qualities that make it perfect for the modern Indian listener. Today’s consumers crave authentic stories, and podcasts deliver just that.

Partho Dasgupta points out that even though podcast usage is still low in India, the speed of growth is remarkable. Regional creators, niche content, and the trust factor are driving audience loyalty. Brands are already responding to this trend by placing ads and offering custom content in shows that reflect their values. With more awareness and innovative storytelling formats, India is ready to see podcasting rise as a preferred content and advertising platform.

Read More: https://www.ted.com/talks/partho_dasgupta_decoded_the_indian_tv_industry_and_barc