Partho Dasgupta Talks About How Podcasts and Radio Are Changing Audio Content

According to Partho Dasgupta, India is witnessing a new audio revolution, with podcasts rapidly rising in popularity alongside traditional radio. As digital platforms expand, people are rediscovering the power of voice. Podcasts, with their flexible and focused formats, allow creators to explore a wide range of topics, from spirituality to technology, reaching niche audiences across the country. Yet, traditional radio continues to hold its own, thanks to its regional presence and live interaction. Partho believes this fusion of old and new has given a fresh boost to audio storytelling in India. Both formats offer unique advantages, with radio’s familiarity complementing the customization of podcasts.

Partho Dasgupta also notes that the power of audio lies in its intimacy. Whether it's a live RJ engaging with callers or a podcast host sharing insights, listeners form strong personal connections. This emotional engagement is a major reason why audiences are tuning in and why advertisers are following. As per Partho, the synergy between radio and podcasts is opening new doors for content creators, educators, and marketers. With increased smartphone penetration and the rise of regional language content, India’s audio space is set for exponential growth, offering both nostalgia and innovation in one voice.

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