Partho Dasgupta: A Visionary Leader in Media, Technology, and Consumer Strategy

Partho Dasgupta has built a distinguished career at the intersection of media, technology, and consumer insight. Starting his journey in the print and television sectors, he held leadership positions with industry giants like The Economic Times and Times Now. His ability to anticipate trends and build strategic narratives made him a trusted name in media circles. Partho’s entrepreneurial instincts also led him to co-found a media venture and guide startups and venture firms on branding and scale.

His legacy was firmly established when he became the first CEO of BARC India, a joint initiative by broadcasters, advertisers, and agencies. Tasked with building an entirely new ratings ecosystem, Partho Dasgupta led from the front. He created a unique funding model, introduced AI-powered analytics, and expanded BARC’s reach across rural and urban India. His model became a global benchmark, transforming how content performance was measured in the country. Beyond BARC, Partho continues to contribute as President of The Advertising Club, a TEDx speaker, and a respected member of industry bodies like IAA and CII.

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