Charting the Career of Partho Dasgupta: Innovator, Strategist, and Media Pioneer

Partho Dasgupta has been a pivotal figure in India’s media and broadcasting industry. Starting his professional journey after graduating from IIM Calcutta, he quickly rose through the ranks, taking on leadership roles in major companies like Times Now and Educomp Solutions. His sharp understanding of media strategy and digital transformation positioned him to make lasting contributions to how content is delivered and measured in India.

As the first CEO of BARC India, Partho Dasgupta built one of the world’s largest audience measurement platforms. He was instrumental in setting up a credible and scalable system that reshaped the television rating industry in India. After moving on from BARC, he has focused on advisory roles, speaking engagements, and mentoring initiatives. His contributions continue to shape conversations around ethics, innovation, and future-ready media solutions.

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