The Visionary Leadership of Partho Dasgupta

Partho Dasgupta has played a key role in transforming how television ratings are measured in India. As the founding CEO of BARC India, he introduced a transparent and tech-driven approach at a time when the industry lacked trust and credibility. He saw the gaps in the old system and used innovation to bring accuracy, fairness, and inclusion to viewership data.

Under his leadership, BARC implemented tamper-proof watermarking, expanded its panel to include rural India, and used data science for smarter analysis. These steps gave broadcasters, advertisers, and policymakers better insights, helping them make informed decisions based on reliable data.

Dasgupta’s work helped shift the focus of Indian television from guesswork to measurable performance. By bringing rural audiences into the picture, he sparked a rise in regional content creation, making TV more reflective of India’s diversity. His model ensured that all voices, urban and rural, were counted.

Beyond building a solid system, Partho Dasgupta brought together key stakeholders like broadcasters, advertisers, and industry bodies to work under a shared governance structure. This prevented any one group from dominating the data, making the system more democratic and trustworthy.

Today, even years after his departure, BARC continues to run on the strong foundation Dasgupta built. His leadership remains a case study in how strategic thinking, technology, and inclusivity can together reshape an entire industry.

Read more: https://pressroom.today/2025/06/13/the-strategic-mind-of-partho-dasgupta/