Partho Dasgupta Biography, Ex-CEO of BARC, Career, Net Worth

Partho Dasgupta is the founding CEO of BARC India, where he led the transformation of television viewership measurement. Under his leadership, India saw its first transparent, tech-driven TRP system. His innovative approach helped build BARC into one of the world’s largest and most credible audience measurement bodies.

Before BARC, Dasgupta worked at top media houses like The Economic Times and Times Now. He combined editorial depth with strategic thinking, making impactful contributions to news delivery and audience engagement. His cross-functional expertise positioned him as an ideal leader to drive innovation in media measurement during a crucial period for Indian broadcasting.

At BARC, he introduced advanced technologies like audio watermarking and expanded data coverage to rural India. These innovations increased trust in TRP data, encouraged advertiser confidence, and ensured representation for regional audiences. His inclusive vision transformed how media houses and marketers viewed India’s diverse and growing television landscape.

An alumnus of IIT Bombay and IIM Ahmedabad, Dasgupta has received numerous accolades, including being named among India’s Best CEOs. He has spoken at key industry events and advised policymakers on media, data ethics, and regulation. His leadership is respected both within India and on international platforms for its impact on the media ecosystem.

Currently, he is managing partner at Thoth Advisors, guiding businesses in strategy and transformation. His estimated net worth is between ₹35 and ₹40 crore. More than figures, his enduring legacy lies in promoting transparency, regional inclusion, and trust in data-driven decision-making across the Indian media industry.

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