Partho Dasgupta talks about The Rise of Audio in India’s Digital Future

The Indian digital space is witnessing a massive shift from visuals to voice. Audio formats like podcasts are redefining how Indians consume information on the go, hands-free, and more meaningfully. This evolution marks a significant opportunity for creators and marketers to connect on a deeper level.

Partho Dasgupta highlights that the podcast ecosystem is just beginning to bloom in India. With only 12% current engagement, the scope for growth is massive. He believes this makes it a perfect time for creators and brands to invest in the medium and shape future habits.

A crucial insight from recent reports is that 82% of Indians were unaware of podcasts until recently. Partho Dasgupta emphasizes that awareness campaigns and relatable content, especially in regional languages, can bring in millions of new listeners across diverse demographics.

The power of podcasting lies in its authenticity. Listeners often develop a bond with the host, trusting their voice over traditional advertisements. According to Partho Dasgupta, this connection is what makes podcasts such a powerful tool for branding and storytelling.

With a rise in regional content and growing smartphone use in smaller cities, the audio space is set for exponential expansion. As industry leaders like Partho Dasgupta continue to spotlight its potential, podcasting will become a staple of India’s digital communication landscape.

Read More: https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/