Building Responsible Brands and the Role of Sustainability: Insights from Partho Dasgupta

Sustainability is no longer a trend; it is a fundamental expectation. Businesses today must operate with responsibility toward both society and the environment. Partho Dasgupta emphasizes that adopting sustainable practices is not only ethical but also essential for building resilient and future-ready companies.

According to Partho Dasgupta, ethical values must guide every business decision, from sourcing raw materials to setting labor standards and shaping brand communication. As awareness grows, the public demands greater transparency and accountability from the brands they support.

Modern consumers care about more than just price; they care about purpose. Partho Dasgupta highlights that people increasingly choose brands that reflect their values, such as cruelty-free production, environmental responsibility, and inclusive practices.

This shift is evident across industries. Brands are now aligning with causes that matter to their audience. As Partho Dasgupta points out, marketing has evolved to focus less on product features and more on shared beliefs, helping companies form stronger emotional connections with their customers.

Looking ahead, sustainability is a long-term advantage. Partho Dasgupta firmly believes that businesses with ethical, eco-conscious models will not only earn trust but also remain agile and competitive in an ever-changing global landscape.

Read More: https://www.zeebiz.com/agencies/partho-dasgupta-sustainability-in-businesses-is-the-only-way-forward-232883