Cord-Cutting Revolution: Partho Dasgupta Explores Traditional Cable TV Shift
Nittin Tyagi
The entertainment industry has seen a massive shift in recent years. What was once dominated by cable TV is now largely influenced by OTT platforms and digital streaming. Viewers now prefer on-demand content that can be accessed anytime and anywhere. This transformation has completely changed the way families consume television. Partho Dasgupta emphasizes that this shift is not temporary but a clear indication of how audiences are redefining their choices.
For decades, cable TV played a central role in shaping entertainment habits. From news and movies to iconic serials, it was the go-to medium for the masses. However, challenges like strict regulations, higher tariffs, and digital set-top box requirements began to create hurdles. According to Partho Dasgupta, the inability of cable operators to adapt quickly gave DTH and OTT platforms an edge, offering customers flexibility and affordability.
The introduction of OTT streaming has been the biggest disruptor. Affordable internet, smartphones, and regional content libraries have made OTT accessible to millions. Unlike traditional cable, these platforms provide a personalized experience. Partho Dasgupta believes that this convenience has made it harder for cable operators to compete effectively, especially when subscribers are willing to pay for multiple streaming services.
Despite these challenges, cable TV still holds relevance in some households. For many users, live sports and news remain strong reasons to keep their subscriptions. Yet, without innovation, this advantage may fade. Partho Dasgupta suggests that cable operators must integrate technology and adopt hybrid models to regain consumer interest.
The future of television lies in merging tradition with modernity. By introducing flexible packages, ad-free viewing, and digital extensions, cable TV providers can stay competitive. As Partho Dasgupta highlights, survival in this industry depends on embracing change rather than resisting it. Those who adapt can thrive, while those who ignore the shift may fade into the background of entertainment history.
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