Partho Dasgupta Talks about A New Frontier for Content Creators in Advertising

Podcasts are not just storytelling tools; they are becoming an essential platform for digital advertising. Brands are realizing that podcast listeners are highly engaged, making this medium ideal for targeted campaigns. Partho Dasgupta highlights that advertising through podcasts creates a win-win scenario for both content creators and businesses.

One of the biggest strengths of podcasts is their ability to focus on niche topics. From technology to spirituality, podcasts cater to specialized interests, making them perfect for brands to target specific audiences. Partho Dasgupta explains that creators can build partnerships with brands, ensuring both growth and sustainability.

Data shows that a large share of Indian listeners trust brands advertised on podcasts, making this format highly effective. Partho Dasgupta points out that this trust factor is what sets podcasts apart from other advertising platforms, giving them a unique edge in today’s crowded digital space.

With revenue in podcast advertising projected to grow significantly in the coming years, opportunities for creators are only going to increase. Partho Dasgupta emphasizes that this is the time for content creators to establish themselves and leverage advertising partnerships.

The combination of storytelling, audience trust, and advertiser interest makes podcasts a sustainable model. Partho Dasgupta believes that as this ecosystem grows, content creators will have the resources they need to experiment, innovate, and expand their reach.

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