Sustainability in Businesses is the Only Way Forward: Partho Dasgupta on Consumer Consciousness

In today’s evolving marketplace, businesses are being evaluated not only by their profits but also by the values they uphold. Consumers increasingly want to know how companies impact the planet and society. The demand for transparency is greater than ever, and organizations that ignore this risk losing credibility. Partho Dasgupta emphasizes that sustainability is no longer a choice but a necessity for businesses that want to remain relevant.

Partho Dasgupta explains that sustainable business practices involve integrating ethical responsibility into corporate decisions. This includes ensuring fair labor, cruelty-free sourcing, and reducing the environmental footprint. Modern consumers, especially millennials and Gen Z, are consciously choosing brands that resonate with their values, placing pressure on businesses to adapt quickly.

Events such as oil spills, air pollution, and climate change disasters have fueled awareness about sustainability. According to Partho Dasgupta, the Covid-19 pandemic further accelerated this mindset shift, making people realize the fragility of life and the importance of sustainable living. This change has forced businesses to redefine long-term strategies.

Advertising trends also highlight this shift. Brands no longer showcase only product features; they now focus on values and ideologies, whether it is environmental care, women's empowerment, or social equality. Partho Dasgupta points out that this reflects the rising importance of authenticity in business communication.

Ultimately, businesses prioritizing sustainability create stronger consumer trust and long-term resilience. Partho Dasgupta believes that companies embracing ethical and sustainable practices will not just survive but lead in the future economy.

Read More: https://www.zeebiz.com/agencies/partho-dasgupta-sustainability-in-businesses-is-the-only-way-forward-232883