Cord-Cutting Revolution: Partho Dasgupta Explores Traditional Cable TV Shift Through Market Evolution
Nikkhil Mathur
The entertainment industry has always adapted to technology, from radio to satellite TV, and now to streaming platforms. Cable TV, once the dominant player, now faces its biggest challenge yet. Partho Dasgupta highlights that this shift is not the end of cable but part of the natural evolution of the market.
Revenue numbers tell the story. Partho Dasgupta notes that subscription earnings have dropped sharply, while OTT services are gaining millions of new users every year. Yet, this evolution also creates room for innovation if the cable adapts quickly.
Operators must focus on customer-friendly models. Partho Dasgupta explains that transparent pricing, bundled packages, and simplified channel selections can reduce confusion and rebuild trust. Audiences today want both clarity and value.
Beyond pricing, embracing technology is key. Apps that allow streaming on mobiles and smart TVs, along with interactive guides, can enhance the cable experience. By providing seamless integration across platforms, cable can stay competitive.
Partho Dasgupta stresses that market evolution always rewards adaptability. Cable TV operators who see change as an opportunity rather than a threat will remain relevant, creating a balance between traditional viewing and modern convenience.
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