Building a Web3 product, especially a very technical one at that, requires a lot of hard work from engineers, designers, and other departments. For early-stage startups, there will be days of overnight shipping and a couple of other inconvenient yet ...
As a Content Strategist and Developer Advocate with six years of experience working with various tech and financial companies worldwide, I've witnessed common mistakes in DevRel program implementation. The most significant error? Treating all develop...
If I ask you, I'm sure you can mention up to 3 companies you knew 3 years ago, but have folded up by now. Well, that's the reality of the business world. This is also the case in Web3. Some once-vibrant protocols with millions of raises have bitten t...
As a senior DevRel advocate specializing in film and video for developers, I've produced hundreds of videos and frequently encounter the same question: "What's the most important thing for making engaging videos?" While there's no single definitive a...
From the very day you got the idea of what your Web3 startup will be, you will also think of various ways it can possibly become big. Even though you have read Paul Graham’s essay about doing things that don’t scale, you have some low-key plans of ho...
Couchbase recently introduced support for Vector Search. And I have been looking for an excuse to play with it. As it turns out there was recently a great twitter thread about Developer Marketing. I can relate to most of what's in there. It's a fanta...
Did you know that 82% of developers prefer watching videos to learn about new technologies and tools? That's right; this is backed by surveys and statistics from SlashData State of the Developer Nation Report, DataProtocol, Wistia State of Video Mark...
Language is a low-bandwidth medium: less than 12 bytes/second. A person can read 270 words/minute, or 4.5 words/second, which is 12 bytes/s (assuming 2 bytes per token and 0.75 words per token). Vision has a much higher bandwidth: about 20MB/s. Each ...
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find interesting and also started a SubStack to which I’ll syndicate marketing-related content.) I've been on a l...
Hi. My name is Shon, and I am a Developer Relations manager for Spot by NetApp. And if you're like me, you're wondering how I got here. When I started my tech career in 1999, I thought I wanted to be a SysAdmin. Getting my Microsoft Certified Syste...
