In the dynamic world of B2B marketing, staying ahead requires continuous learning, innovative strategies, and a strong go-to-market (GTM) approach. The GTM Library has become a premier resource for industry leaders, offering expert insights, case stu...
It involves everything from defining products, their prices, channels of distribution, and marketing campaigns to the sales strategy. Well-planned GTM strategies add a lot of value to a business by helping navigate the market's intricacies and smooth...
Building a Web3 product, especially a very technical one at that, requires a lot of hard work from engineers, designers, and other departments. For early-stage startups, there will be days of overnight shipping and a couple of other inconvenient yet ...
The concept of ‘playbook’ isn’t anything new. Sports like football (and soccer) have always had playbooks ever since we can remember them as a professional sport. This applies to businesses too. Growth Playbook is a key component of the product’s gro...
One of the responsibilities of product managers is to identify the most important projects to work on. Prioritizing is a necessary component of this task. Having limited resources and too many features can be daunting. Choosing which features to wor...
Sometime, we need GTM object value to manipulate HTML DOM element as per DataLayer value loaded. Here is the trick to pull the data from the Data Layer object using Javascript We need to install Tag Assistant Legacy (by Google) extension for Chrome s...
What do the top successful brands in the world have in common? They tell stories. Apple does it. Coca-Cola is great at it. Disney lives it. Branding transcends your logo, colour palette, content tonality and taglines. It's all about the stories you s...
